Formation To Provide IDSA’s South Conference Keynote



Formation Design Group’s Russell Kroll will be speaking at the Industrial Designers Society of America’s South Conference on April 15–16, 2016. The conference will take place on the campus of Auburn University. Please visit the IDSA’s conference website for all of the conference details.

Russell’s talk “Everything Matters — Innovating Experience”, will look beyond current innovation tropes to frame “innovating” as a repeatable process. As the keynote session Russell’s presentation is intended to strike a professional tone for the conference weekend. This session considers the innovation experience from the perspective of people experienced in innovation.

Follow the journey to the 2016 South District Design Conference on Twitter @IDSA #SDDC16.

See you there!

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