The Medical Design Excellence Awards are the premier awards program for the medical technology community. The award recognizes the achievements of medical device manufacturers, their suppliers, and the many people behind the scenes—engineers, scientists, designers, and clinicians—who are responsible for the groundbreaking innovations that are changing the face of healthcare. MDEA-winning entries excel in the areas of product innovation, design and engineering achievement, end-user benefit, and cost-effectiveness in manufacturing and healthcare delivery.
A comprehensive review of the entries was performed by an impartial, multidisciplinary panel of third-party jurors with expertise in biomedical engineering, human factors, industrial design, medicine, and diagnostics. The 2011 jury selected 37 winners in 10 medical product categories including the Buzzy needle pain relief system.
Manufactured by MMJ Labs LLC , Buzzy combines a unique ice pack and reusable vibrating bee-shaped device to numb sharp pain. When pressed proximal to a painful procedure, Buzzy uses gate theory and descending inhibition to diminish and physiologically block pain. Supply and design credit to Formation Design Group Inc. (Atlanta, GA).