The Crown ESR 5000 Series Reach Truck Wins a GOOD DESIGN Award
The industrial design of the ESR 5000 for Ohio based Crown Equipment Corporation was recently recognized with a Chicago Athenaeum GOOD DESIGN Award. The GOOD DESIGN Award is conferred annually by The Chicago Athenaeum: Museum of Architecture and Design in conjunction with The European Centre for Architecture Art Design and Urban Studies. Founded in Chicago in 1950 by architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann, Jr., GOOD DESIGN bestows international recognition upon the world’s most prominent designers and manufacturers for advancing new, visionary, and innovative product concepts, invention and originality, and for stretching the envelope beyond what is considered ordinary product design.
The ESR 5000 Series is a full range of electric, side-sit reach trucks that achieve new levels of productivity, comfort and robustness for warehouses and distribution centers. A new super-duty mast can now lift a fully loaded pallet up to 12 meters (39.4 feet) high. All models offer a low step for easy on/off, and fully adjustable seating and controls for operators. The all-new new S-Class vehicle establishes a new benchmark in operator comfort with a 30º rotating MoveSeat and a FlexBack reclining seat. The new, patented battery shape provides 40% more legroom, and the MoveSeat reduces upper body twisting. A patented angled overhead guard also increases upward visibility.