Archive for the ‘Exhibitions’ Category

Medical Product Innovation Workshop

Tuesday, November 4th, 2014


Formation’s Phil Palermo will be co-hosting an Innovation Generation workshop at the inaugural Usability Ecosystem Medical Design Conference in Tampa Florida. Phil will collaborate with Joe Cesa from Kimberly Clark to lead a work session focused on translating research based insights into tangible concept solutions.

The transition between design research and synthesized research based concepts is often a critical time in the development process. Rationalizing research insights related to usability and workflow with functional requirements is an essential part of synthesizing viable medical solutions.

During the workshop Joe and Phil will share methods for prioritizing and working with research based insights to create robust concept solutions. For more about the conference and the development of medical products please visit the Usability Ecosystem’s conference site.

Enough Design to Fill a Postal Code

Friday, June 15th, 2012

Formation recently attended the annual NeoCon trade show. NeoCon is North America’s largest design exposition and conference for the commercial, hospitality, healthcare and retail interiors industry.

Each year Chicago’s Merchandise Mart hosts more than 40,000 NeoCon attendees. To say it’s a big show is an understatement. When it first opened in 1930 the Merchandise Mart was the largest building in the world and needed its own zip code. Today every floor is packed with the best contract furniture the industry has to offer.

For images from this year’s show please visit Formation’s Neocon 2012 Flickr set.

Formation Partner to Speak at Surgical Invention Convention

Thursday, March 17th, 2011

Formation Design Group founding Partner Russell Kroll will be speaking at the 2nd Annual Surgical Invention Convention. The Invention Convention is a two day symposium focused on the transformation of ideas and inventions into the medical products of tomorrow. The convention is organized through the collaborative work of Malizia Clinic and Georgia Institute of Technology’s Translational Research Institute for Biomedical Engineering and Science.

Download the Convention Brochure

Russell’s presentation, Grounding Your Idea In Research, will highlight research techniques for use early in the design process. Specifically, techniques for quickly establishing the development context and evaluation criteria will be emphasized.  Developing a new product is a process and early research provides an essential foundation. The two day program will provide attendees with proven strategies and methods to transition new concepts into commercialized medical products.

This Year’s Keynote Speakers Include

Edward M. Copeland, III, MD, Past President of the American College of Surgeons.

Howard M. Jenkins, Chairman of the Executive Committee of Publix Supermarkets and Chairman of the Board, Malizia Clinic

The Surgical Invention Convention will be held on  April 7-8, 2011 at the Georgia Tech Hotel and Conference Center, in Midtown Atlanta adjacent to the Georgia Tech’s campus.  For more information or to register please visit

Good Design Indeed

Wednesday, February 16th, 2011

The Crown ESR 5000 Series Reach Truck Wins a GOOD DESIGN Award

The industrial design of the ESR 5000 for Ohio based Crown Equipment Corporation was recently recognized with a Chicago Athenaeum GOOD DESIGN Award. The GOOD DESIGN Award is conferred annually by The Chicago Athenaeum: Museum of Architecture and Design in conjunction with The European Centre for Architecture Art Design and Urban Studies. Founded in Chicago in 1950 by architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann, Jr., GOOD  DESIGN bestows international recognition upon the world’s most prominent designers and manufacturers for advancing new, visionary, and innovative product concepts, invention and originality, and for stretching the envelope beyond what is considered ordinary product design.

The ESR 5000 Series is a full range of electric, side-sit reach trucks that achieve new levels of productivity, comfort and robustness for warehouses and distribution centers. A new super-duty mast can now lift a fully loaded pallet up to 12 meters (39.4 feet) high. All models offer a low step for easy on/off, and fully adjustable seating and controls for operators. The all-new new S-Class vehicle establishes a new benchmark in operator comfort with a 30º rotating MoveSeat and a FlexBack reclining seat. The new, patented battery shape provides 40% more legroom, and the MoveSeat reduces upper body twisting. A patented angled overhead guard also increases upward visibility.

Order your own ESR 5000 Today!

SPICE Galley Prototype Featured at the 2010 Aircraft Interiors Expo

Wednesday, May 19th, 2010

The SPICE Galley system was a featured part of the Airbus display during the 2010 Aircraft Interiors Expo in Hamburg Germany. The Aircraft Interiors Expo is the world’s largest trade fair exclusively concerned with airline cabin systems.

The two Spice Galley monuments on display were designed and built at Formation’s prototype lab in Atlanta GA USA and represent an important milestone in Airbus’s SPICE Galley program. The prototype galleys were fitted with doors, carts and a transfer table built by Dansk Technologi in Denmark. Close collaboration between Airbus, Formation and Dansk was required to efficiently deliver completed units in only a few months time to Airbus for testing.

SPICE, which stands for SPace Innovative Catering Equipment, is the result of nearly 7 years of research and conceptual development that began as collaboration between Formation Design Group, Ergonomic Systems Design and Airbus. The early research on the overall catering process, concept development and user testing conducted in Atlanta resulted in the SPICE project being awarded an IDSA IDEA Award for Design Research in 2008 as well as the coveted Crystal Cabin Award in 2007.

The system has been tested with 11 airlines and has been well received. For more information please visit Airbus’s Innovation & Technology Website.

Pflueger Reels Have Strong Showing at ICAST

Saturday, December 19th, 2009

New Pflueger fishing reels developed by Formation Design Group were featured at this year’s ICAST trade show.

The International Convention of Allied Sport fishing Trades, better known as ICAST, is the world’s largest sport fishing trade show. It is the cornerstone of the sport fishing industry, helping to drive sport fishing companies’ product sales year round. ICAST 2009 hosted nearly 7,400 members of the global sport fishing community who came to conduct business, network with members of the sport fishing industry and see all the latest innovations in gear and accessories. Reviews of the new Pflueger reels were very positive.

Each year we are amazed with what we see in the Pflueger booth at ICAST. Their reels since the first introduction of the President baitcast and spinning reels have taken off on the right course and the first baitcast reel we would like to highlight is the Patriarch.

The Patriarch looks amazing! This reel pays great attention to the details and design of each and every part from the handle to the spool and throughout the entire body of the reel. This reel features 10 double-shielded stainless steel ball bearings, one-way clutch instant anti-reverse bearing, Ultimate Brake System which combines centrifugal and magnetic brake cast controls, a titanium-plated side plates, titanium line guide, machined, ported, and double anodized aluminum spool, carbon fiber washers, lightweight aluminum frame with aluminum handle side plate and palm side, dual soft-touch knobs, and it comes with a neoprene reel cover/bag.”

– TackleTour Review Team

Formation Work Featured in Museum Exhibition

Thursday, June 5th, 2008


Formation Design Group work was recently featured in The Museum of Design Atlanta’s MODA MADE in GA exhibition. The exhibition highlighted products and design originating in the State of Georgia. This exhibition took visitors inside the world of industrial design and demonstrated the design processes. MADE IN GA featured design concepts, works-in-progress, final designs and off-the-shelf products. The audience was exposed to the processes via concept sketches, renderings, study models, prototypes, digital models, and marketable products. The breadth of the exhibition demonstrated the versatility and importance of industrial design. Product examples featured in MADE IN GA further demonstrated industrial design’s role in social, environmental and economic issues and inspire consumers to think critically about the products they buy and the manner in which they are produced.