The ESR 5000 Series Reach Truck Wins Gold
The industrial design of the ESR 5000 for Ohio based Crown Equipment Corporation was recently recognized with a Fast Company – Industrial Designers Society of America, Gold International Design Excellence Award (IDEA). The IDEA’s are presented by the Industrial Designers Society of America in association with Fast Company Magazine and represent one of the profession’s highest honors. Please visit Fast Company’s website for the entire story.
The ESR 5000 Series is a full range of electric, side-sit reach trucks that achieve new levels of productivity, comfort and robustness for warehouses and distribution centers. A new super-duty mast can now lift a fully loaded pallet up to 12 meters (39.4 feet) high. All models offer a low step for easy on/off, and fully adjustable seating and controls for operators. The all-new new S-Class vehicle establishes a new benchmark in operator comfort with a 30º rotating MoveSeat and a FlexBack reclining seat. The new, patented battery shape provides 40% more legroom, and the MoveSeat reduces upper body twisting. A patented angled overhead guard also increases upward visibility.
2010 IDEA Juror Isabel Ancona noted the following regarding the design of the ESR 5000
“Strong product strategy and user research, combined with elegant and practical design solutions, has created a very accessible and effective vehicle. There are several details that demonstrate a solid understanding of the various workflows and user needs–creating a safe and usable ‘workspace’ for the driver, providing more visibility, simple user interface controls, and visual cues on the truck for safer driving. I’m just sorry we didn’t get to try it out…looks fun to drive!”