Archive for the ‘Events’ Category

Congratulations Suzuko + Team!

Friday, June 22nd, 2012

As the name implies, film racing is a contest in which competitors are given an assigned theme and constraints that must be included in an original short film. Teams take films from script to completion in a dizzying 24 hours.

Serving as art director, Formation Designer Suzuko Hisata and her team scripted, staged, shot and edited a short film for the 2011 24 Hour Film Race. The film entitled “Running” is based on the assigned theme of identity theft.  The film introduces a level of abstraction and cleverly turns the notion of identity theft on its head by creating a character without an identity. Running and other films can be viewed online.

Running was recognized as one of the standout films for 2011 and garnered a host of awards, including:

• Best Cinematography – Overall Awards 2011

• Best Direction – Atlanta 2011

• Best Actor – Atlanta 2011

• Best Actress – Atlanta 2011

• Best Cinematography – Atlanta 2011

• Best Editing – Atlanta 2011

• Best Sound Design – Atlanta 2011

• Best Set Design – Atlanta 2011

• Best Visual FX – Atlanta 2011

For more information on film racing, please visit

48 Hour Repack – Not Everyone Gets a Trophy!

Tuesday, April 10th, 2012

Congratulations to the winners of the 2012 48 Hour Re-Pack student packaging design competition!

The 2012 competition was the third installment of an annual student design competition carried out in conjunction with the NextPack packaging conference. Sponsored by the Institute of Packaging Professionals, the 48 Hour Re-Pack competition encourages creative problem-solving, sustainable and smart design for the packaging of everyday products. Student teams were presented with product categories and judging criteria then given 48 hours to redesign, prototype and produce a short video showcasing their solution. With more than 35 teams participating this year’s competition was better than ever!

Of course not everyone gets a trophy… Formation Design Group was pleased to support this year’s student competitors by designing and creating trophies for the top three finalists. The trophies embody the Institute of Packaging Professionals identity by referencing the form and color of their logo. The trophies were created using aluminum, plastic and paperboard – all common packaging materials.

Please follow these links to learn more about the 48 Hour Re-Pack competition, the Institute of Packaging Professionals and the NextPack conference.

Formation Partner to Speak at Surgical Invention Convention

Thursday, March 17th, 2011

Formation Design Group founding Partner Russell Kroll will be speaking at the 2nd Annual Surgical Invention Convention. The Invention Convention is a two day symposium focused on the transformation of ideas and inventions into the medical products of tomorrow. The convention is organized through the collaborative work of Malizia Clinic and Georgia Institute of Technology’s Translational Research Institute for Biomedical Engineering and Science.

Download the Convention Brochure

Russell’s presentation, Grounding Your Idea In Research, will highlight research techniques for use early in the design process. Specifically, techniques for quickly establishing the development context and evaluation criteria will be emphasized.  Developing a new product is a process and early research provides an essential foundation. The two day program will provide attendees with proven strategies and methods to transition new concepts into commercialized medical products.

This Year’s Keynote Speakers Include

Edward M. Copeland, III, MD, Past President of the American College of Surgeons.

Howard M. Jenkins, Chairman of the Executive Committee of Publix Supermarkets and Chairman of the Board, Malizia Clinic

The Surgical Invention Convention will be held on  April 7-8, 2011 at the Georgia Tech Hotel and Conference Center, in Midtown Atlanta adjacent to the Georgia Tech’s campus.  For more information or to register please visit

Formation Design Group Sponsors Georgia Tech’s Solar Jackets

Monday, February 14th, 2011

Formation Design Group is proud to sponsor Georgia Tech’s Solar Jackets and their upcoming entry into the World Solar Challenge in Australia. The 1300 mile race across the continent of Australia will push the Solar Jacket’s vehicle and team to the limit!

Formation has been working with the Solar Jackets to machine critical suspension components and large format body panel plug molds. The Solar Jackets are a non-profit student competition team at the Georgia Institute of Technology dedicated to the design, creation and expansion of solar car technology. Composed of multi-disciplinary undergraduate and graduate students, the Solar Jackets are a dynamic group that builds solar and electric vehicles for competitions.  As a student group, they strive to formulate creative and powerful solutions to the energy problems facing modern society.

To learn more about the Solar Jackets and their bid to win the World Solar Challenge please visit

Good Luck and watch out for kangaroos!

Formation ATL Design Week Event 10.25.10

Monday, October 11th, 2010

True Tales of Collaboration, Design & Human Error

IDSA Atlanta & Formation Design Group present an evening with Steven Casey

> Monday October 25th 2010 at 7pm

> 555 Dutch Valley RD Atlanta, GA 30324 MAP

> Free Admission – Please RSVP [email protected]

IDSA Atlanta and Formation Design Group are pleased to present an evening with frequent Formation collaborator and popular author Steven Casey of Santa Barbara based Ergonomic Systems Design. In keeping with the ATL Design Week theme of Consider – Collaborate – Connect, Steven will be on hand to discuss a history of successful collaboration with Formation and provide an entertaining overview of two of his books on human factors and design.

Steve’s books include the best-selling Set Phasers on Stun and Other True Tales of Design, Technology and Human Error and the recent follow-on The Atomic Chef. Casey and stories from these books have appeared on “Modern Marvels Engineering Disasters” as well as the “Unbelievable!” television show in Japan. Books will be available for purchase and signing at a discounted rate.

About Steven Casey
Steven M. Casey, Ph.D., CPE, is President and Principal Scientist at Ergonomic Systems Design, Inc., a human factors research and design firm in Santa Barbara, California. He received his formal education in psychology and engineering from the University of California and North Carolina State University. His work has covered a range of products, systems, and settings, including industrial control centers, nuclear power plants, oil-field machinery, materials handling vehicles, portable electronic devices and computers, aircraft systems, medical and environmental test equipment, automobile controls, agricultural and construction machinery, entertainment operations, and recreation and retail facilities. The objective of his work is to help make things, especially things involving advanced technology, easier and safer for people to use.

Formation to Introduce Business Class Aircraft Seating Concept

Wednesday, September 8th, 2010

Introducing the Formation Seat
Formation Design Group will introduce a new business class seating concept at this year’s Aircraft Interior Expo Trade show taking place in Long Beach California from September 14th-16th. The revolutionary configuration features non-tapered, lie-flat beds arranged to allow seat counts comparable to traditional angled flat seats. The highly efficient arrangement is enabled by a small elevation change on every third seat. Having filed for patent protection in early 2008, Formation continues to develop the concept and is actively seeking potential airline and manufacturer licensees. For more information please contact us at [email protected]

The Aircraft Interiors Expo in Long Beach is the only dedicated aircraft interiors event in North America showcasing airline interior design and airline cabin systems engineering. The Aircraft Interiors Expo is the launch pad for cabin programs showcasing tomorrow’s designs, in-flight entertainment, connectivity and passenger services. For more information please visit The Aircraft Interior Expo’s website.
If you will be attending, please visit booth number 1133 to learn more about the Formation Seat Concept.

SPICE Galley Prototype Featured at the 2010 Aircraft Interiors Expo

Wednesday, May 19th, 2010

The SPICE Galley system was a featured part of the Airbus display during the 2010 Aircraft Interiors Expo in Hamburg Germany. The Aircraft Interiors Expo is the world’s largest trade fair exclusively concerned with airline cabin systems.

The two Spice Galley monuments on display were designed and built at Formation’s prototype lab in Atlanta GA USA and represent an important milestone in Airbus’s SPICE Galley program. The prototype galleys were fitted with doors, carts and a transfer table built by Dansk Technologi in Denmark. Close collaboration between Airbus, Formation and Dansk was required to efficiently deliver completed units in only a few months time to Airbus for testing.

SPICE, which stands for SPace Innovative Catering Equipment, is the result of nearly 7 years of research and conceptual development that began as collaboration between Formation Design Group, Ergonomic Systems Design and Airbus. The early research on the overall catering process, concept development and user testing conducted in Atlanta resulted in the SPICE project being awarded an IDSA IDEA Award for Design Research in 2008 as well as the coveted Crystal Cabin Award in 2007.

The system has been tested with 11 airlines and has been well received. For more information please visit Airbus’s Innovation & Technology Website.

Emeco 111 Navy Chair Launch Party at DWR

Monday, May 17th, 2010

Our friends at Design Within Reach and Coca-Cola have done it again… Design Within Reach Atlanta is hosting an Emeco 111 Navy Chair® launch party and cross town Coca-Cola  love fest on Thursday May 20th from 6-8pm. For more information and to RSVP for the event please visit See you there!

The 111 Navy Chair® is made from 111 recycled plastic Coke bottles. It is the result of a special collaboration between Emeco and Coca-Cola, and it’s available exclusively at Design Within Reach. It took four years of research, design and materials testing to create this chair, which is a plastic version of the iconic 1006 Navy® Chair. This chair is suitable for outdoor and commercial use, and it’s made in U.S.A.

Our friends at Design Within Reach and Coca-Cola have done it again… Design With Reach Atlanta is hosting an Emeco 111 Navy Chair® launch party and cross town Coca-cola  love fest on Thursday May 20th from 6-8pm. For more information and to RSVP for the event please visit

Enabling Research Findings And Other Things We Never Talk About…

Tuesday, March 16th, 2010


Join Formation Design Group for an evening with Steve Portigal.

Date & Time     
Monday April 12, 2010     
6:30pm – 9:00pm

Formation Design Group
555 Dutch Valley Road
Atlanta GA         

Please RSVP
The event is free of charge, refreshments will be served. [email protected]

Presentation Abstract
In product development circles there has always been a lively discussion on how to best transform product concepts into new goods and services. Conversely, there is precious little dialog about translating research findings into product concepts. The murky time between research and the beginning of synthesis is one of the most critical parts of any development process. Join guest speaker Steve Portigal and members of Formation’s Industrial Design team for a presentation and discussion highlighting this critical but often overlooked part of the development process.

Based on a process used in Portigal Consulting client engagements, Steve’s presentation will emphasize strengthening the creative link between “data” and “action.” One of the most persistent factors limiting the impact of user research in business is that projects often stop with a cataloging of findings and implications rather than generating opportunities that directly enable the findings. As designers become increasingly involved in using contextual research to inform their design work, they may find themselves holding onto a trove of raw data but with little awareness of how to turn it into design. How can designers and researchers work with user research data to create new things for business to do?

About Steve
Steve Portigal is the founder of Portigal Consulting, a bite-sized San Francisco firm that brings together user research, design and business strategy. Portigal Consulting helps clients to discover and act on new insights about themselves and their customers. Steve is a frequent speaker at design and marketing events and writes for interactions, Core77 and the Portigal Consulting blog, All This ChittahChattah. He is an avid photographer who has a Museum of Foreign Grocery Products in his home.

Thanks For Attending!

Saturday, October 17th, 2009

Formation Design Group and the Atlanta IDSA Chapter would like to thank everyone who attended our open studio event. The event marked Formation’s ten year anniversary!