Archive for the ‘Events’ Category

Formation Has Two Crystal Cabin Award Finalists!

Thursday, March 3rd, 2016


Two of Formation’s projects for the aircraft interior market are finalists for the 2016 Crystal Cabin Awards. Formation’s independently developed Formation Design Cabin Concept and Formation’s collaboration with B/E Aerospace, Panasonic and Teague on the Waterfront business class suite have advanced to the finals. We are extremely proud of our team and the effort they’ve contributed to making truly world class products for a very challenging and constrained market.

What’s a Crystal Cabin Award? The Crystal Cabin Awards were created in 2007 to motivate companies and research organizations to develop new and innovative products for aircraft cabin interiors. The awards are highly competitive and judged by an esteemed and highly selective jury of aerospace professionals, they’re tough! Although the Crystal Cabin winners may be beautiful, this is no beauty contest. Candidate submissions are evaluated against a rigorous set of criteria that includes everything from passenger experience considerations to commercial viability and sustainability. Of all the juried design competitions, the Crystal Cabin Awards rank among the most respected, elusive and prestigious. We are honored to have two separate projects in the finals in the same year!

The Crystal Cabin Awards are presented in association with Aircraft Interiors Expo. Winners will be announced on April 5th during this year’s Aircraft Interior Expo.

For more information on the Formation Design Cabin Concept, please contact Bob Henshaw via [email protected].

You can also download the Overview PDF.

The Runway Girl on Formation’s Cabin Concept

Sunday, February 14th, 2016

Formation_Design_Group_Runway_Girl_llFormation’s lie flat seating concept was featured on The Runway Girl Network. Runway Girl contributing editor and international journalist John Walton offered a detailed overview and critique of the Formation Seat.

The Formation Seat is a new lie-flat seating arrangement that increases premium cabin density without compromising passenger living space. Read John Walton’s comprehensive piece On The Runway Girl Network.

For more information on the Formation Design Group Cabin Concept, please contact Bob Henshaw via [email protected]

Formation To Provide IDSA’s South Conference Keynote

Saturday, January 30th, 2016



Formation Design Group’s Russell Kroll will be speaking at the Industrial Designers Society of America’s South Conference on April 15–16, 2016. The conference will take place on the campus of Auburn University. Please visit the IDSA’s conference website for all of the conference details.

Russell’s talk “Everything Matters — Innovating Experience”, will look beyond current innovation tropes to frame “innovating” as a repeatable process. As the keynote session Russell’s presentation is intended to strike a professional tone for the conference weekend. This session considers the innovation experience from the perspective of people experienced in innovation.

Follow the journey to the 2016 South District Design Conference on Twitter @IDSA #SDDC16.

See you there!

Vaporware to Real World – The Crystal Cabin Awards

Friday, January 22nd, 2016


The Formation Design Lie-Flat Seating Concept gets a nice mention in this Runway Girl Network article critiquing the 2016 shortlist Crystal Cabin Award entrants. The Runway Girl Network Represents a collective of talented aviation journalists, the award-winning outlet combines deep industry intelligence with first-hand knowledge of the airline passenger experience (#PaxEx on Twitter) to provide unrivaled news and insight to both industry stakeholders and the traveling public.

Read the comprehensive piece on the Runway Girl’s site!

Another Dimension

Monday, October 26th, 2015

Formation Design Group Lie-Flat Seating System


Formation Design Lie-Flat Seating System, a concept by Formation Design Group Partner Bob Henshaw, was featured in the Showcase 2016 issue of Aircraft Interiors International magazine. The new lie-flat seating concept increases cabin comfort and density, as well as creating new revenue opportunities for airlines. The highly efficient seating arrangement is made possible by using some of the cabin’s vertical space to layer bed and seat arrangements, with the aim of increasing cabin density without compromising passenger living space.

Download PDF Article

For more information, please contact Bob Henshaw via [email protected] or catch up with our team at the 2016 Aircraft Interior Expo this April in Hamburg. You can also read the article on Aircraft Interiors International’s site.

Innovation Methods Workshop

Friday, August 22nd, 2014

Formation’s Russell Kroll will be providing an innovation methods workshop through GENERAL ASSEMBLY on August 28th, 2014 at Atlanta’s Goat Farm + Arts Center from 6:30pm to 8:30pm.

If you haven’t heard of GENERAL ASSEMBLY you should definitely check-em out. Established in early 2011 as an innovative community in New York City for entrepreneurs and start-up companies, General Assembly is an educational institution that transforms thinkers into creators through education in technology, business and design at nine campuses across four continents. They are an interesting group doing great things, we’re lucky to have one of their nine campuses right here in Atlanta!

Russell’s Innovation Methods session is an overview course intended to demystify the innovation process while offering tools and resources to advance your creative development work. The session we’ll look beyond current trends to address innovation as a repeatable process. In doing so it will  review strategies for understanding a problem space, developing initial approaches, refining solutions, prototyping, evaluation and realization. In addition to these methods, it will cover how to best build you’re your innovation team.

For More info or to purchase a ticket please visit GENERAL ASSEMBLY’s site.

Eberhard Watch Forum Challenge BASELWORLD 2013

Friday, May 10th, 2013


We’d like to congratulate Formation’s Technical Development Lead, Joshua Munchow, and the other two Eberhard & Co. Watch Forum Challenge finalists. The Eberhard Watch Forum Challenge is an international design competition that challenged designers to reinterpret the classic Eberhard & Co. Champion V wristwatch. With the help of five major online watch forums, three finalists were selected from a field of over one hundred entries. The competition culminated in Switzerland at the BASELWORLD 2013 exhibition where an overall winner was selected from the three finalists.

View a video of the winners & awards ceremony.

BASELWORLD is the world’s largest and most influential watch and jewelry event. Each spring, over 1450 companies from the watch, jewelry and precious stone industries showcase their latest developments and innovations.

Congratulations to Joshua and a special thanks to Eberhard & Co. and the five major watch forums that made the competition possible.

The forums included:

Orologi & Passioni
Relojes Especiales 



Experience the Future of Transportation

Friday, April 5th, 2013



Join us for an evening with the Georgia Tech Solar Jackets.

The Solar Jackets are a student organization dedicated to the design and construction of competitive solar racing vehicles. They’ve created an innovative vehicle capable of transcontinental racing using only the power of the sun. The Solar Jackets will be on hand to answer questions and showcase their car, the Endeavour. If you’re interested in sustainability, vehicles and technology please join us!


The event is free; food and refreshments will be provided. Please RSVP at [email protected]

Wednesday April 24, 2013 6:30pm – 9:00pm

Formation Design Group 555 Dutch Valley Road Atlanta GA 30324  MAP




Congratulations To The Crown Design Team!

Monday, January 21st, 2013



Congratulations to the Crown Equipment management, design and engineering team for garnering a Gold International Design Excellence Award. The RM 6000S MonoLift™ reach truck continues Crown’s tradition of innovation, uncompromising design and renowned engineering. The RM 6000S is the first reach truck in the world to use a single column mast. This innovative feature provides operators with enhanced visibility and enables a broad range of benefits, including; the ability to sit, lean or stand. This creates a more comfortable, less fatiguing experience that delivers greater operator, truck and enterprise-wide productivity.

A distinguished panel of judges recognized the design of the RM 6000S with a Gold International Design Excellence Award. The IDEA Gold award is one of industry’s highest honors. Formation supported Crown’s internal Design team during the development of the new RM 6000S and related programs.

About the International Design Excellence Awards
The International Design Excellence Awards are presented by the Industrial Designers Society of America in association with the Henry Ford Museum, Core77 and Curve Magazine. The IDEAs represent one of the highest honors for product developers and the Industrial Design profession.

About The Industrial Designers Society of America
With its roots reaching back to 1938 and founded in 1965, the Industrial Designers Society of America (IDSA) is the world’s oldest, largest, member-driven society for industrial design. IDSA represents professionals in product design, interaction design, human factors, ergonomics, design research, design management, universal design and related design fields. The society produces the renowned International Design Excellence Award® (IDEA) competition annually. The organization has more than 3,000 members in 29 professional chapters in the US and around the world.


Georgia Tech, Formation and the Next Generation of Designers

Friday, June 29th, 2012

Formation was pleased to participate in “Designing the World Around You” an Industrial Design summer camp for aspiring designers at Georgia Tech. Faculty from Georgia Tech in conjunction with The Center for Education Integrating Science, Mathematics and Computing, CEISMC (pronounced “seismic”), hosted a large group of middle school students for a week long Industrial Design camp.

Energetically lead by GT design instructor Raja Schaar, young designers worked in teams to explore how and why everyday objects are made. From there they carried out their own hands-on design projects culminating in group presentations.

Formation participated by presenting a range of completed projects to illustrate the diverse array of products and industries that benefit from Industrial Design. Although the design process is relatively consistent the range of potential design careers is almost limitless.

With the exception of an aggressive line of questioning from a middle-school student regarding ‘exactly how much money designers make”, we managed to make it through our presentation unscathed. Hopefully, we had a positive influence on the next generation Georgia Tech Industrial Designers.